About

Heather Ware is a dynamic SEO content writer, editor, and team manager. With a Bachelor's degree in Creative Writing, Heather has worked on and led teams of talented writers in creating conversion-ready content in a variety of industries. Her experiences have seen her successfully completing a wide variety of tasks, including:

• SEO keyword research via tools like Google Ads and Semrush

• Mastery of CMSs like WordPress

• Soliciting, managing, and editing SEO content from both in-house writers and freelance contributors

• Creating monthly content calendars based on timely, conversion-oriented keywords

• Developing brand tone and style guides to train new writers

• Producing short-form social media posts and ad copy as well as long-form content, including blogs, articles, landing pages, and white papers

Through all of her varied roles and responsibilities, Heather holds herself to the highest standard of quality. This includes constantly honing her understanding of site structure, tracking the latest updates to Google's algorithm, and mercilessly revising each piece of content that comes across her desk.

In her free time, Heather enjoys reading, teaching herself Spanish, playing Dungeons & Dragons, and shamelessly fawning over her dog, Jordie.